The medical tourism industry has been booming over the last several years and is now a billion dollar industry. With large numbers of cosmetic surgery centers popping up all over the globe, individuals looking to get any work done have to grasp all the ins and outs of the procedures and make sure they are going to a trusted doctor. Cosmé Collective solves the problem of misinformed clientele in the medical tourism industry. They wanted a brand that stands out from the oversaturated marketplace of cosmetic surgery advisors, and speaks to their UHNW customer base. Azai Studios was brought on board to create a brand that is eye-catching and beautiful. With a brand like Cosmé Collective, our team decided for a less-is-more approach. The best way to achieve that is with a logotype that is crisp, clear, and speaks to the brand narrative.