DME Tuning is globally renowned as one of the world’s most prestigious engine software brands. Since the start of DME back in 2010, they have been pioneering and innovating in the world of engine software, delivering results and a reputation that spoken about throughout the automotive tuning world. Fast-forward 9 years, Azai Studios was awarded the opportunity to re-position their brand in their current marketplace. Our team took on this project with a new brand strategy, a fresh visual identity, art directed content, and a fully custom e-commerce platform. Tying it all to speak to their customer was the primary goal of this brief.