azai studios
Azai Studios
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Hotel Chantelle

Hotel Chantelle, a Parisian styled eatery by day and a nightclub by night, located New York City’s Lower East Side, reaches out to Azai Studios for a digital refresher. They wanted to build upon their brand identity to give it that missing dose of cool.

 

The Brief

The Brief

HC: "How can we take what we have now, and rebrand it to speak to our current clientele? We want to be that fuckin' cool spot in the lower east side you tell your friends about."

 

AS: "You've got something really great here, and we need the world to see how great it is. We're going to do that with strategically developed content that can be displayed across all mediums. We want to showcase all this on a fresh, eye-catching website. We are going to focus on your core strengths, and highlight those. We will take everything from the colors in the space to the drinks being made, and incorporate that within your digital identity."

 

HC: "Lets do it..."

 

The Identity

The Identity

The Content

The content is where this brand truly shines. From the photo shoots to the quick video promos, we wanted to give the feel of what you can expect visiting the venue on any given weekend.

The Website

The Website

Whether it’s during the daytime or at night, we wanted the website to showcase what it felt like actually being at this venue. We did this by offering an interactive experience with videos presented as you hover over each item. Check it out!