RIYA is a New York-based clothing brand for sophisticated, savvy women who maintain a unique wardrobe. RIYA offers approachable luxury in a fashion-forward line of handmade garments, featuring traditional Indian sewing and embroidery techniques. Azai Studios was retained to develop the brand’s visual identity, website, content and campaigns.
The RIYA logotype is a custom wordmark that is simple and feminine. The curve in the R is reflected in both stems of the Y, which creates balance. Contrast within the letterforms makes the wordmark feel elegant and fashion-focused.
Typography - Navigation & Subheaders
Akzidenz Grotesk BQ Extended was selected to be used in all caps with 100pt tracking for Navigation and Subheaders.
Typography - Headlines
We chose Freight Big to be used for all major headlines. It may be used for smaller subheaders or as a serif alternative for body copy, but this should be done sparingly.
Typography - Body Copy
oderat was the typeface selected for body copy. It was only used in Regular and Bold weights in order to maintain contrast & hierarchy.