Revitalizing Energetech's brand, Azai Studios crafted a modern, sustainable identity reflecting their expertise in stabilizing volatile energy markets.
INDUSTRY
RESULTS
- Doubled talent retention within first year
- Established new revenue streams: data sales, consulting, software
- Increased total revenue YOY
SERVICES
Starting and evolving in the energy trading sector comes with its own set of challenges. This industry demands continuous innovation, sustainability commitments, and the ability to navigate market volatility and regulatory complexities. To meet these challenges head-on, Energetech partnered with Azai Studios to redefine their brand identity, reflecting their core values of integrity, innovation, and sustainability.Energetech has always aimed to ensure energy supplies are secure, affordable, and environmentally friendly. Our goal was to create a brand that authentically represents these commitments. The new brand identity we developed focuses on encapsulating Energetech’s forward-thinking approach and dedication to responsible energy trading.
The rebrand includes a modern, sleek logo symbolizing energy flow and sustainability, accompanied by a vibrant color palette of greens and blues to evoke trust and environmental consciousness. Bold yet simple designs ensure consistency and recognition across all platforms. This effort encompasses updating their website for improved user experience and visual appeal, developing contemporary marketing materials, and redesigning their office space to reflect sustainable materials and cutting-edge technology.A key element in Energetech's new visual identity is a unique graphic design pattern that represents their expertise in stabilizing volatile energy markets. This design is inspired by market fluctuations and reflects Energetech's role in bringing stability and predictability.
We shaped a verbal identity that echoes Energetech's commitment to innovation and sustainability, aligning perfectly with their mission. The tone now reflects a more inclusive and progressive company.Post-rebranding, Energetech has seen increased customer engagement and a stronger market presence, solidifying their position as a leader in sustainable energy trading. The new brand identity has revitalized Energetech's image, positioning them for continued growth and success.Energetech’s transformed brand identity mirrors their ethos and showcases Azai Studios’ ability to create enduring brands that grow with the business. Energetech is now poised to lead in their field, with a brand that truly embodies their values and vision for the future.
{{grid="/case-study-assets/energetech"}}