Starting and growing a business is tough, especially in markets burdened by a lack of resources, strict regulations, and excessive bureaucracy. This makes it challenging for entrepreneurs to excel. Venture firms are expected to offer support, but often, their help doesn't go beyond mere words.

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In response to these challenges, we helped launch Further Ventures, a venture capital firm designed to be the supportive co-founder that its partners always wished for in their own ventures. Further Ventures aims to provide genuine support to founders globally, ensuring they have what they need to succeed.

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Our collaboration with Further Ventures was about creating a brand that truly represents the brand narrative we came up with of "Less Talk, More Exits," a call to ambition and perseverance. We at Azai Studios crafted a brand identity that reflects the vastness of space and the audacity to venture beyond traditional limits. The name itself, Further, suggests a journey into the future, with a visual identity that includes a logo resembling a spaceship, symbolizing the groundbreaking startups they aim to foster.

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This identity was brought to life through bold and simple designs, adhering to strict brand guidelines to ensure consistency across all platforms. We engaged with independent artists to create a stunning collection of 3D assets and illustrations that are pivotal to Further's visual narrative. This included crafting NFTs for each team member, featured on their about page and on OpenSea, which embeds the brand with a spirit of innovation and artistic creativity.

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Our work extended beyond visuals, shaping a verbal identity that echoes Further's commitment to transcending limits and embracing futuristic possibilities. Two years after its launch, based in Dubai, Further Ventures has not only experienced significant growth but also maintained the integrity of its brand identity—evidence of our ability to create enduring brands that evolve with their businesses.

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Through this partnership, Further Ventures has positioned itself as a leader in the region, rapidly gaining global acclaim and redefining what it means to support founders truly. This venture into branding has not only mirrored their ethos but also demonstrated our expertise in driving business growth and enhancing brand identities with impactful, deliberate design.

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Collaborators

Studio Everywhere