We started an exciting project to develop a new kind of cannabis drink with low calories, designed to fit right into your everyday life. We wanted to make a drink that could bring the fun and relaxation of hanging out with friends, just like seltzers with alcohol, but without the calories or the next-day hangover.

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When we first teamed up, we met a brand with a big dream. The founders wanted to make a drink as common as beer, but without the downsides of feeling rough the next day. Our first step was to really dive into what made this drink different and special. What we found was a story that really stood out: this drink is perfect for keeping things low key ;), without going overboard like you might with alcohol.

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Our team then faced the challenge of finding the perfect name for this drink. We all agreed on "LOKI" because it's simple, easy to remember, and fits the drink's vibe perfectly. We even came up with a catchy slogan, "Sip the Experience, Keep it LOKI," that really captures what this brand is all about.

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LOKI is special because it offers a gentle buzz that’s similar to other popular cannabis options but is easier to manage. We made sure the brand’s look matched this idea too. The logo stretches out in an exciting way and uses shiny colors to show off what makes LOKI unique.

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After the drink launched, our agency helped guide LOKI as it started to grow. We worked on getting the word out through ads and built a strong online store using Webflow and Shopify. Our efforts helped LOKI quickly become a top name in the cannabis drink market, redefining what innovation and customer satisfaction mean in this space.

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